Times Square stands at the intersection of Broadway and Seventh Avenue and stretches from West 42nd to West 47th Street. The buildings around the square all display illuminated signs. In fact, a city ordinance requires them to do so. Times Square now boasts attractions such as ABC's Times Square Studios, where Good Morning America is broadcast live, an elaborate Toys "Я" Us store, Virgin Records, and Hershey's and M&M;'s stores across the street from each other, as well as restaurants such as the Bubba Gump Shrimp Company, Planet Hollywood Restaurant and Bar along with a number of multiplex movie theaters. It has also attracted a number of large financial, publishing, and media firms to set up their headquarters in the area. A larger police presence in Times Square has improved the safety of the area.